Website Improvements

Is your website looking a bit tired? Or maybe you’re in the process of currently assessing it and need some guidance on the areas that might need improvement?

If this is you, then look no further!

We’ve put together our list of website improvements and  why we think they may be important and beneficial to your website.

Improve the way that your website displays on mobile devices 

Up to 70% of web traffic happens on a mobile device, so its important that your website appears correctly on tablets as well as various phone screen sizes. This is to ensure that people don’t leave your website due to things like, size and readability of text, images not appearing as intended or difficulty navigating between pages.

Consequently mobile friendly websites will rank higher on Google or other search engine results.

Optimise your page speed

Studies show that an extra 5 seconds for your page to load could cause the rate of people immediately leaving your website to increase by 20%.

Things that may be slowing down your page:

  • Images
  • Galleries / Sliders
  • Videos
  • Marketing tags (e.g. google analytics, hotjar etc)
  • Page and Template Scripts

Think about optimising your images, rethink videos or sliders that may be taking too long to load, and using progressive content loading techniques for multimedia, scripts, and other heavy content.

For many sites where the page content doesn’t change frequently, using caching techniques can improve your page performance by reducing the amount of time the server needs to process requests to view your website.

Add some white space around content

White space neatens up a website and can allow users to easily focus and consume each element at a time. It’s a simple way of tidying up your website and improving the general user experience.

Think about the purpose of the page and strip away things that aren’t necessary or don’t help the message you are trying to send. This in conjunction with prioritising your content order to encourage your visitors to consume your content in the optimal and intended order.

Make your branding and design consistent across the website

This is another simple but important thing to consider when reviewing your website. A website with a cohesive brand and design gives off a better impression to website visitors than one with skewed or low quality logos, mismatched fonts, colours, etc.

Update your fonts and colours

Updating your fonts and colour palette is a simple way of updating and modernising your website. Keeping your website fresh and up to date is an important indicator to new customers that you’re doing well, and keeps you relevant.

Add more images to text heavy pages

For typical pages like your homepage, about, services and contact page you might want to consider what the multimedia to text ratio is. Images and graphics can make these pages more attractive, easier to consume and adds a layer of personality that text alone can’t convey.

Clearly state who you are and what you can provide at the top of your homepage

The top of your website is what your visitors first see when they land on your website. This is where you’ll make the first impression, so you want to take advantage of this as much as possible. It’s important that what you have design-wise, is attractive and that any text clearly and accurately conveys what your business does.

For example, it’s important to include things like who your audience is, what information they may find and what benefit they can get from your business.

Add call to actions that meets the needs of the visitor

Every website should have a purpose, otherwise you probably wouldn’t have a website! Here’s where ‘call to action’s come into play, these are instructions that are meant to provoke an immediate response by a visitor.

Try to mould your call to actions based on the questions that a visitor may be asking for example, ‘why am I here?’ or ‘what am I meant to do?’.

Some common examples are, ‘contact us’, ‘buy now’, ‘get a free quote’ etc. These call to action’s (CTA) should be clear, alluring and placed strategically around your website.

Build trust with your visitors through examples (testimonials, case studies, partners, free content, etc)

An important element that allows prospects to move easily from ‘thinking about engaging your business’ to ‘actually calling you’ is social proof. Most commonly these are testimonials from others which provides evidence that your business provides goods/services that others would recommend.

Adjust your homepage to include more jump points that promote the rest of your website

Gone are the days where everything has to appear ‘above the fold’ (your website as it appears without scrolling). Internet users today are usually more than happy to scroll, so take advantage of this by providing a summary of what they can find on your website and links to those pages.

Of course you still want to put the most important information at the top, something that summarises what your business does and how you can help the visitor.

Prioritise the order of content on your pages

It’s important to review each page and consider what is important and relevant for your target audience. Once you have a better sense of what your potential customer is looking for you can re-order your content. That way people won’t prematurely jump to another page or leave your website without seeing your most important content!

Write content that speaks to the customer

It’s important that what you write, speaks to the customer. Don’t use complex jargon or vague terms that will alienate them. Instead use conversational language, be more direct and speak directly to how you can solve their pain points.

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Ready to refresh your website?
We can help!